The Future of Business Advisory
Truest is a UAE-built platform that gives advisory companies and growing businesses a full AI workforce — handling compliance, strategy, proposals, and client intelligence around the clock.
Born from a vision to revolutionize business intelligence in the dynamic UAE market, Truest delivers scalable operational velocity and organic lead generation through advanced AI.
Why we built Truest
Driving innovation and growth tailored for the dynamic UAE business landscape.
Advisory services in the UAE have always been expensive, slow, and inaccessible for most businesses. We built Truest to change that — giving every company, from a two-person startup to a 200-client CSP, access to the same quality of advisory intelligence that was previously only available to the largest enterprises.
The team behind Truest
David Oxley CA(SA)
Co-Founder & Business Strategist
Visionary leader with 26+ years in financial services and 10+ years in app and product development.
Greg Palmer Pr.Eng
Co-Founder & Lead AI Strategist
35 years of experience bridging the gap between physical infrastructure delivery and state-of-the-art digital intelligence.
Lloyd Samassa BSc (Eng)
Co-founder and Head of Market Strategy
Expert in digital market dynamics and experienced startup launch strategist.
Tina Thirion BCom (Marketing)
Marketing Client Lead
Digital marketing expert and co-founder of nSpire Media marketing agency.
Abigail Oxley BCom (Marketing)
Marketing Client Lead
Digital marketing expert and co-founder of nSpire Media marketing agency.
Wilrich Schmidt BA(LLB)
Truest Partner, Business Advisor & Dubai Strategist
Dubai real estate and legal expert and founder of DiligentX business advisory.
Ready to Transform Your Business?
Discover how Truest can accelerate your operations or explore partnership opportunities.